Marlboro Double Mix

Marlboro is one of the most recognizable and expensive brands in the world. Almost every person associates cigarettes of this brand with a fearless cowboy crossing the American prairies, and few people know that at first they were made exclusively for a female audience. The story of Marlboro is the story of how to make a legend from a weak brand. After all, the founder of the company was striving for this, and he achieved this.

Its founder is the entrepreneur Philip Morris. Initially, Philip Morris positioned Marlboro as ladies' cigarettes. A red stripe on the filter allowed to hide an unattractive lipstick mark, Hollywood star May West was chosen as the face of an advertising campaign, and the words “Mild as May” became the slogan.

If we consider the strength, Marlboro cigarettes are divided into 3 main classes: standard (8 mg), light (between 4 and 8 mg), and ultra-light (less than 4 mg). You should keep in mind that menthol does not affect tar, even if menthol cigarettes have lighter tobacco. Also, keep in mind that some Marlboro light cigarettes are also called "milds".

In 2010, the company's trademark presented a new look to the market. They’ve got the name - Ice Boost, Ice Ball, Double Fusion, Blue Fresh, and Marlboro Ice Blast. All of them combine one new product. There was a small capsule in the filter. Inside this reservoir, there is a mixture of oil, which can be released by cracking the capsule.

Marlboro Double Mix is a company’s bestseller within a wide range of products with a nice pack design. Their unique feature is 2 capsules with different flavors per cigarette. Select one of the four flavors of taste: menthol - press on the blue button; for berry taste - press the violet boot on the filter; mixed flavor – crack both capsules; classical tobacco taste – leave capsules untouched and just smoke the cigarette. The strength is not high – tar level of 5 milligrams, nicotine content – 0.4 mg.