Marlboro Touch

Marlboro is one of the most recognizable and expensive brands in the world. Almost every person associates cigarettes of this brand with a fearless cowboy crossing the American prairies, and few people know that at first they were made exclusively for a female audience. The story of Marlboro is the story of how to make a legend from a weak brand. After all, the founder of the company was striving for this, and he achieved this.

Its founder is the entrepreneur Philip Morris. Initially, Philip Morris positioned Marlboro as ladies' cigarettes. A red stripe on the filter allowed to hide an unattractive lipstick mark, Hollywood star May West was chosen as the face of an advertising campaign, and the words “Mild as May” became the slogan.

Some special flavors, like the Marlboro Gold Touch cigarettes and the Marlboro Gold Original cigarettes, have been widely advertised. Those who have tried them are ready to note the excellent balance between strength and softness, as well as the ideal amount of moisture of these cigarettes.

Marlboro Touch is an innovative new dimension in smoking. At a sleek 7.1mm in diameter – slightly thinner than King Size, it offers a taste that is refined and smooth. Marlboro Touch comes in an innovative, compact pack that fits easily into a pocket or handbag. Four-zone filter has been developed in Italy specifically for this series of cigarettes. The filter gives cigarettes a mild flavor. This is due to the combination of coal, fiber, and purified cellulose.