Mevius previously called Mild Seven is a Japanese brand of cigarettes, currently owned and manufactured by Japan Tobacco.

Mevius was launched in 1977 under the name Mild Seven and was intended to be a mild version of the Seven Stars brand in Japan in 1977, it was launched overseas in 1981. It is the first brand that adopted the charcoal filter in American blend in Japan. Initially it was designed to treat Mild Seven similar to Seven Stars, but in accordance with the fact that JT changed the F1 participation brand from Cabin (another Japanese brand owned by JT) to Mild Seven in 1994, the vertical blue left side of the white background was changed to a belt design. At the time of this, the advertising slogan "The blue world of mild seven" was used in the television commercials, and after that blue became the colour of choice for the brand.

The cigarettes are the third most widely smoked cigarette in the world with 76.5 billion around the world, behind Marlboro and Camel. The Mevius under the Mild Seven name has been a top seller since its creation in 1977 and is the second largest cigarette brand in the world.

On August 8, 2012, Japan Tobacco announced that the longtime Mild Seven brand name would be changed to Mevius, due to legislation around the branding of cigarettes as "mild" in some countries; and in an attempt to strengthen the brand's "premium image". The name change began in Japan in February, followed by Singapore and Korea the following month.

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